Twisted Shotz

Twisted Shotz is a pre-mixed shot brand. When they started marketing 5 yrs. ago, they thought the consumer was a young man. Through a deep dive on social, Diane discovered it was women that were really interested. Since then, she created the umbrella idea, Woman Call the Shotz, and it has had incredible results. This idea is now driving events nationwide and a Create Your Own Shotz contest is driving velocity. The client also wanted to reward the advocate fans so. why not give them a night out on the town? Twisted Gals upload pics of themselves with their fav shots and fans pick the winner.
• Generated over 9 million fan impressions; 360,000 engaged fans
• Sales jumped 400% over 12 months
• National accounts (like Wal-Mart) drove massive trial