Off-White: Antiperfect

*This was a college project* Introducing "Antiperfect" – Has it not always been funny that people spend hundreds to thousands of dollars on streetwear and are too afraid to even wear it? The 'Antiperfect' campaign flips this irony on its head, challenging the idea of preserving perfection by celebrating the beauty of the imperfect. Models are proudly wearing Off-White garments adorned with intentional splatters, symbolizing the confidence to not fear messing up. Through intentionally flawed and rough presentation of visuals and copy, “antiperfect” inspires a bold approach to wearing clothes without fear of messing them up.