METKA Rebranding – Logo Exploration & Visual Identity Concepts

Project: METKA Rebranding – Logo Exploration & Visual Identity Concepts

This project involved a strategic rebrand for METKA, an engineering and industrial powerhouse. The goal was to explore distinct visual identity directions that reflect the company’s evolution, technical expertise, and future-forward vision.

Each concept presented a unique approach to structure, form, and personality:
• Concept 1 focused on balance and trust, with interlocking abstract forms symbolizing connectivity and engineered precision.
• Concept 2 used layered, circuit-inspired shapes to evoke motion, modularity, and digital depth.
• Concept 3 transformed the wordmark itself into a recognizable symbol, using bold geometry and modern gradients to merge form and function.
• Concept 4 emphasized strength and legibility with a blocky, monospaced style — solid, grounded, and confidently technical.

Throughout the process, I handled the full design strategy, from initial research and conceptualization to type design, symbol development, and visual presentation. Each direction was built with scalability and versatility in mind — adaptable across digital, print, and environmental applications.