DEDDIE – Visual Campaign System & Expo Booth Design

Project: DEDDIE – Visual Campaign System & Expo Booth Design

I was commissioned to design a cohesive visual campaign system for DEDDIE, the Hellenic Electricity Distribution Network Operator. The core idea was to communicate the company’s digital evolution and accessibility through a clear, dynamic, and engaging design language.

The challenge was to create a modular visual identity that could stretch across multiple deliverables — from app promotion materials and ESG messaging to physical booth design for public events. I crafted a bold, high-contrast aesthetic using diagonal energy-inspired patterns and vibrant color blocking to represent motion, flow, and connection — the essence of DEDDIE’s mission.

Each variation of the campaign — from mobile app ads to dual-zone pricing explanations and sustainability messaging — maintains visual coherence while adapting to different content and tone. I was responsible for the art direction, graphic design, and mockup creation across all assets, ensuring every piece supported a unified brand experience.