ELTA Packaging

Project: ELTA Hellenic Post Packaging Redesign

I was commissioned to redesign the packaging for ELTA (Hellenic Post), aiming to give a modern visual language to a classic institution. The challenge? Create something bold and contemporary without losing the reliability and heritage that the brand stands for.

I developed a full packaging system based on dynamic linework inspired by transport networks, symbolizing flow, connectivity, and movement — all key values for a postal service. Each size (S, M, L, XL) has its own color-coded base for easier identification and a playful twist. The yellow/blue combo honors the brand’s legacy, while the layered graphic elements bring a fresh visual rhythm.

I led the design concept, visuals, layout, and packaging logic from start to finish, while working closely with the client’s marketing team to ensure every box ticked both branding and functionality goals.