I led the development of 1000Bulbs’ first-ever comprehensive brand system, unifying visual identity, messaging, and design execution across print, digital, and packaging. The system included logo usage standards, expanded color palette, typography guidelines, and scalable layout templates. It streamlined internal workflows, cut design production time by 50%, and became the foundation for all future creative. I also conducted team training and implemented a brand compliance process to ensure long-term adoption and consistency.