HydraWear

Gen Z craves products that seamlessly blend functionality with self-expression, but Vaseline has often been seen as a brand for older generations. To stay relevant and connect with younger audiences, Vaseline is giving its hero tub a fresh, portable makeover. Introducing Hydrawear—all the best parts of Vaseline’s timeless formula, now reimagined in a wearable, stylish format designed for the next generation.