BMW Kids Brochure + Colour Book

Designing The Book of JOYLAND for BMW meant creating a colorful, playful experience for kids while staying true to the brand’s joyful identity. The challenge was balancing childlike visuals with a clean, minimal design. I solved this by using hand-drawn illustrations, expressive colors, and simple layouts that made the book feel fun, imaginative, and emotionally engaging—perfectly capturing BMW’s message of joy and wonder.