Real & Simple packaging

While designing the Real & Simple packaging, I was tasked with creating a look that was both minimal and colourful, with an earthy, nature-inspired feel. One of the main challenges was balancing visual simplicity with vibrancy, while also ensuring each product variant stood out through thoughtful use of color.

To solve this, I used a clean, structured layout with a natural color palette and strong visual hierarchy to guide the viewer’s attention. I selected clear, modern typography and designed easy-to-follow icons and instructions, keeping the overall design informative yet elegant. The result is packaging that reflects the brand’s healthy, wholesome values while remaining eye-catching and functional.