With a newly established direction for the brand, Four Sigmatic was looking to redesign their website to better align with their positioning and create a cohesive brand from end to end. In addition, they were looking for ways to educate the consumer on the importance of a mindful routine.
The approach for the website was to create an extension of the packaging, utilizing the various colors, illustrations, and organic shapes throughout the site. This bridged the gap from the shelves around the world to the digital experience for the brand.