True North Gear Wildland Pack Campaign

Developed and executed a multichannel campaign to promote True North Gear’s line of Wildland Fire Packs. Led creative direction and design across email marketing, digital ads, social media, landing pages, and print advertising. The goal was to drive awareness and conversions by highlighting product durability, functionality, and user-focused features. Ensured visual consistency and clear messaging across all touchpoints while aligning with brand standards. Deliverables included campaign concepting, graphic design, layout, and marketing asset production.