Crafty

Curafyt creates natural, science-based supplements for dogs and horses. Founded by Valérie, a veterinarian, Curafyt takes a holistic approach to ingredients, addressing the cause, not just the symptoms. Originally available exclusively to vet offices, Curafyt’s products are now accessible directly to consumers, backed by scientific expertise.

Action
Our studio played a key role from the start, designing Curafyt’s initial brand identity and packaging with a B2B focus. As the company grew and shifted to a B2C model, it was time for a rebranding. The goal was to create a warm, approachable brand that stood out from competitors with transparent practices and ingredients, countering the often misleading, "greenwashed" branding in the market.

Reaction
We chose a cremello background and off-black typography to complement the dark blue and brown bottles. Each product category is defined by its own unique Curafyt color and illustration, with a focus on transparency—showing not just what the product does but also what it’s made of. As the brand expands into the European market, we ensured the packaging accommodates multiple languages while maintaining a clean, consistent identity. A green accent was added for the web to enhance depth and user experience. To further communicate the benefits and functions of the products, we incorporated custom iconography, continuing to build the brand's story and visual identity.