Aroma

Aroma Cannabis is a craft cannabis cultivator committed to sustainability and producing high-quality products that are setting the standard in the industry. As the company grows, they wanted to develop a way to market directly to consumers and differentiate themselves in a crowded market.

Action
Aroma Cannabis reached out to create a unique visual identity that would make their products stand out. They wanted packaging that not only caught the eye but also highlighted the distinct characteristics of each strain, connecting consumers with the product.

Reaction
We designed a series of illustrated packaging that reflects the unique qualities of each strain. These illustrations not only enhance visual appeal but also help tell the story of each product, reinforcing Aroma Cannabis’ commitment to quality and innovation. The result is a memorable, standout design that creates a strong connection with consumers and sets the brand apart from its competitors.

Project Roles
Art Director, Illustrator, Designer
Skills
Art Direction, Conceptual, Design, Adobe Illustrator, Adobe Photoshop, Procreate, Print, Copywriting, Packaging Design, Naming
Media
Character Designs, Illustrations, Packaging
Aroma
Aroma
Aroma
Aroma
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