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Moto Guzzi launches the California 1400 in DTLA

Moto Guzzi asked me to help them launch their flagship cruiser in the US with a mouse house budget. So I made giant murals based on some of my favorite films and threw a party in DTLA. Yes, there were tacos.

Project Roles
Creative Director, Illustrator
Company
Moto Guzzi
Skills
Experiential, Low Budget, Management of Teams 1-10
Media
Art, Events
Project Industries
Automotive, Lifestyle
Moto Guzzi launches the California 1400 in DTLA
Moto Guzzi launches the California 1400 in DTLA
Moto Guzzi launches the California 1400 in DTLA
Moto Guzzi launches the California 1400 in DTLA