Tata Play Binge

The campaign aims to highlight the ease and simplicity of using Tata Play Binge, a service offering access to multiple OTT (Over-the-Top) platforms in one place. The tagline "Baccha Baccha Janta Hai" emphasizes how simple and user-friendly the service is — suggesting that even a child could easily navigate it. It promotes Tata Play Binge as a straightforward, one-stop solution for accessing a wide variety of content, from movies and TV shows to exclusive web series, without the need for complex subscriptions or technical know-how.