Paper Towel Picasso

In an effort to move Bounty paper towels from a utility product to a brand that inspires, we launched a nationwide search for passionate super-users, with emotionally rich stories.

After an extensive search, we discovered 72 year old Ken Delmar...a painter, who despite a life full of attempts, had never found any recognition or success.

The mini documentary we created tells the story of his journey from unknown attic painter to recognized gallery artist.

In total, the program generated over 750 million earned impressions...all without mention of a single spill.