Allbirds Hanami Blue

For the Allbirds February story, we introduced a footwear color pack inspired by spring and designed to pair perfectly with denim. Immersed in shades of blue denim, we crafted a sensory experience that bridges the natural world with tactile textures. Focusing on white spring blossoms, aspirational denim styling, and exceptional craftsmanship, the story unfolds in a minimal, romantic setting. It showcases the product’s inspiration in an understated way while staying true to Allbirds' quirky, distinctive voice. As the Art Director, I led the project from concept to execution in digital and retail spaces.