Musichead Gallery

Musichead is a leading photography gallery specializing in iconic & unseen images devoted to music history. Detroit luminary Sam Milgrom started Musichead as a 300 square-foot storefront on Melrose ave in 1998, and has since expanded it to its current location in the former Valdez Guitar Building. Representing over 80 photographers, its image archive spans genres and decades. From live shots to intimate behind-the-scenes moments, they have thousands of prints available in a variety of sizes. I worked with Musichead on a brand refresh and a redesign of their website with emphasis on e-commerce UX best practices, and a stronger and more cohesive visual representation of the brand and it’s core values. This was one of the options that was presented to Musichead. In the end, we decided to move ahead with a different direction, however, I really liked how this one turned out. A bold custom logotype was created inspired from vintage Rock n’ Roll posters. With grids and patterns inspired from cassette tapes framing a punchy header typeface and iconic imagery from Musichead’s archives.