FriesList

DPZT
Partnerships and Collaborations

McDonald's & Spotify

McDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify.

On the food trays that you would find inside participating McDonald's, customers are invited to place their McFries on printed outlines and some eating will be required too. So everything will have to be shortened to fit the shapes on the paper from the food tray.

After the content is synchronized with the app, users will be taken to a Spotify profile named “FriesList”, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as “FriTops of the Moment”, “I’m Out of Fries” or “Someone Stole My Fries”.