SAT-JF14

Former Red Hot Chili Pepper, John Frusciante launched his latest LP, Enclosure, into space in an experimental cube satellite called Sat-Jf14. Fans could get the mobile app SAT-JF14 to track it in real time as it orbits the Earth.

When the satellite hovered their location, they could unlock the album and listen to it for free before the official launch in stores on April 8th.

The app also had a chat service that allowed fans to share their opinion and comment the album with each other.

Results

The album’s launch was featured in all major music sites/magazines like Rolling Stones, Billboard, The Verge and also technology sites like Gizmodo. The website, where people got to learn more about the launch and find the link to download the app, received over 500 simultaneous visits at its peak.