When the new Apple TV launched the future of television was revealed to the world. For the launch campaign we appropriated the color bar test pattern as our brand identity and updated its colours to the classic Apple logo colours. This iconic colour bar look made the work as disruptive and memorable as the product itself.
- Project Roles
- Art Director, Copywriter
- TBWA\Media Arts Lab
- Art Direction, Copywriting, Conceptual, Creative Direction
- Commercials - Broadcast, Commercials - Video, Magazines
- Project Industries