Instudio Photography

From 2018 through 2020, the goal for our art direction was to create impactful product-focused imagery for a wide variety of categories, executed efficiently on a small to medium budget. I developed a direction that is bold, confident, and straightforward, designed to enhance customer understanding of the products through thoughtful propping and styling. This approach balances maximalist elements with a minimalist aesthetic, ensuring that each image is visually striking yet uncluttered, effectively highlighting the products in a clear and engaging manner.