Bespoke Post Holiday Campaign

In 2022 and 2023, I spearheaded the creative direction for Bespoke Post’s Holiday campaign, aiming to capture the festive spirit and drive engagement across our digital platforms. I developed a visually striking and cohesive campaign that blended lifestyle and studio photography with illustration, creating a flexible and festive ecosystem. Working closely with my team of designers, I ensured our promotional materials, including a 24-page catalog and daily emails, were seamlessly integrated and adjusted in real time for optimal performance. The campaign significantly boosted Q4 sales, exceeding our targets for both years.