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S&P Capital IQ "Unfair"

For the global launch of the S&P Capital IQ brand (part of McGraw Hill Financial), the challenge was to create a brand essence piece that would tap into the mindset of the highly competitive, shark-tank-worthy target audience. The message: while we can all admit that life is unfair, S&P Capital IQ makes the tools to drastically slant the playing field — in your favor.

Project Roles
Art Director
Company
MullenLowe
Skills
Art Direction, Conceptual
Media
Advertising, Branded Content
Project Industries
B2B
Collaborators