MDI 14 Campaign

Brand identity and campaign for the 14 Edition of the Master in Design and Illustration at the Polytechnic University of Valencia, made in collaboration with Marina Rico.

We designed a series of posters and merchandising to promote the master, as well as some resources like animated icons and social media templates to help maintain a creative direction during the year.

We mixed digitalized hand-painted textures with digital design and illustration to compose all the elements of the campaign, as a way of symbolizing the duality of the courses of the master, both workshop/analog classes and digital media ones.

Hope you like it!