Ocean Spray Stickers

Riding the wave of the wildly popular #DreamsChallenge on social media, I was asked to very quickly concept and illustrate a series of animated stickers to launch Ocean Spray’s presence on GIPHY. I came up with a flat, loose illustration style with a limited color palette that would lend to fun and simple animations. I then art directed the animation of the stickers (animated by Eduardo Difarnecio) while also animating two of them myself.

The 12 stickers have amassed over 33.7 million views, including 6.4 million on the "Cranberry Dreams" one.