Rolling Rock Canada

This beer was hitting the shelves in Canada for the first time and wanted to show Canadians why it had been one of America’s favourite beers for decades. Simple: it’s beer and it’s good. Rolling Rock doesn’t need a can to read the barometric pressure, or a commercial showcasing scantily clad models caddying golf tournaments. It’s simply good and needed to be shown as good, simply. I created original illustrations and a typeface to communicate this idea.

Project Roles
Art Director, Illustrator, Typographer
Red Urban
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Print, Retail, Traditional / Hand-drawn
Advertising, Illustrations, Lettering, Typography
Project Industries
Advertising, Beer
Rolling Rock Canada
Rolling Rock Canada
Rolling Rock Canada
Rolling Rock Canada