MATRIX'S 25TH ANNIVERSARY
For Matrix's 25th anniversary my team created a co-branded campaign for The Matrix and Coca-Cola called "Escape The Matrix." In this campaign, Coke unveils the secrets of simulated reality, and offer a path to break free, one Coke at a time. It's as if Morpheus is leading you down the rabbit hole to the real thing. The campaign takes place in 4 major cities as well as digitally.
For more images and detailed description please go to: polinagimla.com