Go90

The Challenge
Build Verizon member brand loyalty for 14-24 year olds.
Customer Insight
Today's youth use social discovery to find their favorite video content.
The Work
GO90 — Social Entertainment Platform
We partnered with Verizon to redesign the recently acquired OnCue platform by Intel. We transformed it from a set top box experience to a social first video streaming platform. Fans could watch shows and join crews to discuss the latest episodes.

Outcome
The app launched to the public in US app stores in 2015.

https://techcrunch.com/2015/10/01/verizons-mobile-video-service-go90-launches-to-public/

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The project was sunset after several acquisitions in the media organization. Advertising revenue never reached business targets required to sustain the large content library licensing.

"The Go90 app, stocked with a mix of short-form original entertainment, live sports, and licensed TV shows, was never able to attract any kind of sizable audience and as a result struggled to book advertising dollars."

https://variety.com/2018/digital/news/go90-shutting-down-verizon-1202860864/
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Monthly users in 2015

17 M
Monthly users in 2017