Afro Puff Girls

“Afro Puff Girls" was created in 2019 to highlight the magical superpowers of natural hair: a critical part of black culture that is often the source of shame and discrimination. I lead and directed a team of creatives to bring the vision to life, and we collaborated with Pattern Beauty to source some of their products for the project. I loved every part of it, it was very intentional and solidified our goal with Always On Media, which was to showcase diversity and inspire millennials of color. One of my favorite parts about this project was creating the original soundtrack for the video creative above. It really tied the concept together! (More photos and the video can be viewed at the project link.)