Seize the Day

I had the opportunity to update the iconic "Seize the Day" campaign from the early 2010s for the 2023 Christmas season. The look and feel of the copy-forward campaign was updated to include a contemporary typefaces and layouts while preserving the elegance and simplicity of the original campaign. The print OOH was kept simple and refined, but animation and 3D renders added a new playful dimension to the digital display OOHs and social content.

Project Roles
Art Director, Animator, Designer, Design Director
Skills
2D, 3D, After Effects, Art Direction, Design, Octane, Motion Graphic Templates
Media
2D Animations, Advertising, Illustrations, Logos, Magazines
Seize the Day
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