I had the opportunity to update the iconic "Seize the Day" campaign from the early 2010s for the 2023 Christmas season. The look and feel of the copy-forward campaign was updated to include a contemporary typefaces and layouts while preserving the elegance and simplicity of the original campaign. The print OOH was kept simple and refined, but animation and 3D renders added a new playful dimension to the digital display OOHs and social content.