Rosy Wellness Website Copy

Rosy is an evidence-based women’s health app recommended by over 7,000 physicians in the U.S.

When the team reached out, they wanted to ensure that their copy and messaging were consistent and clear across multiple channels as they went through a rebranding.

We created new copy for:

– Rosy’s website
– Campaign landing page
– Launch emails
– Sales emails
– App

To effectively communicate Rosy’s new, expanded brand message across their marketing assets, I:

– Interviewed the founder and marketing team
– Conducted market research to pinpoint differentiation opportunities
– Analyzed how the target audience communicates about common women’s health concerns
– Tested the app

With Rosy’s new website copy, we brought out their value proposition as the only all-inclusive, evidence-based solution to support women’s health throughout all stages of life.

The End Result:
- 32% conversion rate on the campaign landing page (10x the industry average)
- 30.42% conversion rate on the website (10x the industry average)
- Tripled engagement with the new app feature through an email campaign
- Increased efficiency, clarity, and confidence in the messaging and copy
- Cohesive brand message across all marketing assets