emote Care website copy

Emote Care is an online therapy platform that aims to bring a more personal touch to the digital therapy world. I helped them revamp their website copy in preparation for their launch in the UK market.

Before working with me, Emote Care’s copy was written by multiple team members. With everything else going on in preparation for launch, the founders didn’t have the time to focus on the copy.

They were looking for a professional copywriter to bring their copy across their website and platform to the next level, while maintaining a consistent and professional voice.

Here’s how I approached it:

— interviewed the founders and senior marketing manager to understand
the how, why, and what behind the brand

— analyzed their market positioning to bring out key differentiators and stand out from the crowd

— tapped into the “voice of the customer” to highlight the needs and wants of people seeking therapy (and therapists looking to expand online)

The result: Fresh, Conversion-Optimized website copy that goes to the core of their brand