Runner's World Social Media Engagement

Runner's World was looking for new ways to increase social media engagement and in turn add more personalized content to the site. I pitched the idea of a weekly series where we asked our audience questions on social, and I then combed through the answers to find the best ones to put in stories. Each post got hundreds of comments compared to 10 or 20 many other posts were getting. It turned into a really cool way to engage with readers, and created posts that included their answers or answered burning questions they had.