Bentley: The Power of Performance

Bentley embodies luxury with poise and subtlety. Yet, Gen Z & young Millennials are reshaping luxury to be expressive, authentic and innovative. Bentley can still appeal to this audience of CHANGE-MAKERS. Through their shared core values such as: sustainability, innovation and performance. How can Bentley show that they are already change-makers?

The Ask: Create a music-led experience or concert series for Bentley to garner relevance modern culture and increase brand awareness with Gen Z and Millennials. The event should position Bentley to redefine what luxury means in live music. This project was created as a collaboration with Sade Bayan & Kopal Sahu.

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