Young Soles

1 in 2 people are ageist against older people. Ageism not only causes emotional pain but also jeopardizes older adults' mental health, leading to issues like depression, anxiety, and stress.

YOUNG SOLES a campaign by Crocs celebrating diversity and embracing individuals of all ages. Through simple yet impactful print ads, we showcase multigenerational imagery that highlights older individuals in their natural element, enjoying life to the fullest.

​Although Crocs are often viewed as a trendy brand popular with Gen Z, their exceptional comfort is a key feature that benefits people of all ages.

For more images and detailed description please go to: polinagimla.com

Project Roles
Art Director, Copywriter, Editor (Brand/Content), Content Producer
Skills
Design, Art Direction, Copywriting, Research
Media
Advertising
Young Soles
Young Soles
Young Soles
Young Soles
Young Soles
Support