First Things First

In the beginning of 2024 I worked with the Efficiency fund of California that was looking to make a series of PSA's for their net neutral initiative. The prompt was to create a character and animation that emphasized doing certain actions or events in a certain order to parallel the effort to accomplish certain landmarks and goals first in the effort to reach net neutral. For instance, transitioning from gas to electric stoves before installing solar panels.

For the music, I collaborated with a musician, Brendan Cleary, who took my rough script and adjusted lyrics and arranged music for this under my direction.

Unfortunately, while this project was intended to be a series, following the out of order escapades of Dan, they decided to go in a more literal direction for the PSA.