FORD - Range Calculator

Ford approached us with a key challenge: customers struggle to understand the range of electric vehicles, specifically the E-Transit van. The existing WLTP Combined Range Label was insufficient, creating a risk of misrepresentation and customer confusion. Our task was to create a tool that helps users estimate how far they can drive based on various parameters, offering a more accurate and personalized understanding of the electric vehicle range.

Project Roles
UX/IA Designer
Skills
Low / High Fidelity Prototyping, User Behavior Research, User Research, Figma, User Interviews
Media
E-commerce Platforms, Product Designs
FORD - Range Calculator
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