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The New York Times x Chanel

Chanel partnered with The New York Times' T Brand Studio to create a narrative around a multi-million dollar collection—Plume de Chanel. We created 15 vignettes of the jewelry and textures to live within a paid post narrating the inspiration and genesis of this inspiring collection. Above all, we wanted to highlight how Chanel is a house of creation. Along with a standalone paid post page, this program was distributed through digital and newspaper ad units. Completed at The New York Times / Creative Director: Tracy Doyle / Associate Creative Director: Christy Sabido / Designer: Shannen Craft / DP: Brendan Stumpf

Project Roles
Art Director, Designer
Adobe InDesign, Adobe Photoshop, Art Direction, Design, Digital, Interaction, Interactive, Keynote, Maintaining Schedules, Post-Production, Print, Research, Sketch, Social, Visual Development
Advertising, Brand Films, Interaction Designs, Large Format Photography (Film), Microsites, Pitch Decks, Social Media Content, UX Designs, Visual Designs
Project Industries
Advertising, Fashion, Luxury, Media
The New York Times x Chanel
The New York Times x Chanel
The New York Times x Chanel
The New York Times x Chanel