The New York Times x Chanel
Chanel partnered with The New York Times' T Brand Studio to create a narrative around a multi-million dollar collection—Plume de Chanel. We created 15 vignettes of the jewelry and textures to live within a paid post narrating the inspiration and genesis of this inspiring collection. Above all, we wanted to highlight how Chanel is a house of creation.
Along with a standalone paid post page, this program was distributed through digital and newspaper ad units.
Completed at The New York Times / Creative Director: Tracy Doyle / Associate Creative Director: Christy Sabido / Designer: Shannen Craft / DP: Brendan Stumpf
- Project Roles
- Art Director, Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Design, Digital, Interaction, Interactive, Keynote, Maintaining Schedules, Post-Production, Print, Research, Sketch, Social, Visual Development
- Advertising, Brand Films, Interaction Designs, Large Format Photography (Film), Microsites, Pitch Decks, Social Media Content, UX Designs, Visual Designs
- Project Industries
- Advertising, Fashion, Luxury, Media