UI/UX Case study for Redesign EGYPTAIR website

This is a case study summary for the EgyptAir Website Redesign project.

It outlines:

Project Overview:

Objective: To enhance the EgyptAir website's user experience by streamlining the booking process, adding new services like hotel booking and car rentals, and ensuring a responsive, user-friendly interface across devices.
Goal: Create a comprehensive travel solution in one platform.
Problem Statement:

Challenges: The existing website faced low user engagement due to outdated design, complex booking flows, and limited service integration. Issues like high abandonment rates and lack of personalization options were also highlighted.
Project Solution:

Approach: Addressed these challenges by redesigning the interface, improving usability, and introducing modern features to meet traveler needs while enhancing EgyptAir’s digital presence.