Mental Health Apparel Brand Creation

The creator of this clothing brand wanted to share her vision and positively affect those struggling with mental illness. However, she had no idea where to start or how to make a clothing company.

I stepped in and clarified both her vision for the brand and the process she would need to take in order to go from a visual design on a computer to a fully printed, tangible apparel item.

The process took a little over 3 moths in 2022, and now we are ramping up to give the brand a refresh and offer new products.

Breaking the stigma that surrounds mental illness has been the goal from day 1. Phoenix's mission is to do that through design, community, and participation.