The Met

The Met Museum which has a global reputation for their fine art collection in the united states reached out to the Pratt's center for digital experiences in order to conduct an usability test on the perspectives section of the website. The Met usually has high traffic on their website which helps audiences like art history students gain crucial information. However, it was observed that the perspectives section of the met website had comparatively lower engagement than their other pages. The Met was interested in learning the interactions and user journeys users go through in the perspectives section to improve the usability of the perspectives section.

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Eye- tracking studies were conducted in the Pratt Manhattan Campus to provide visual data with solid proofs explaining how their visitors browse the content with different media types and interact with it. We synthesized this data further with the help of google analytics and noticed some similarities.

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After triangulating all the data from our eye-tracking studies and google analytics, our team constructed recommendations that we hope will help The Met in their redesign decisions.