Starbucks Winter Campaign (2022)

For Starbucks Winter campaign in 2022, we created content that resonated with customer mindset during a post-COVID world. We emphasized convenience, leaned into culture and fandom, and celebrated the return of beloved seasonal flavors like Pistachio Latte.

My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approvals.

Project Roles
Art Director, Creative Director
Skills
Social, Creative Direction, Creative Strategy, Social Media Strategy
Media
Social Media Content
Starbucks Winter Campaign (2022)
Support