Starbucks Fall Campaign (2022)

For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL.

My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approvals.

Project Roles
Creative Director
Skills
Art Direction, Creative Direction
Media
Branded Content, Social Media Content
Starbucks Fall Campaign (2022)
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