Adobe Express Social

Adobe Express is an AI and template-based design software that harnesses the power of Adobe but brings creativity to anyone with any skill set.

In my role, I oversaw the development of all owned social content for the product. I lead in-house and agency-created content production, including: driving all creative direction (photo, design, copy), creative expression development and implementation, content strategy, and all cross-functional coordinating with product, comms, etc.