Michigan Central OPEN

OPEN is an immersive public experience designed to showcase the revitalized ground floor of The Michigan Central Station prior to its reopening. This initiative features a diverse range of exhibits, entertainment, and art that engage visitors with the Station’s rich history, restoration process, and next chapter.

“Live From Detroit: The Concert at Michigan Central," celebrating the reopening of Michigan Central Station, a sold-out concert featuring Detroit’s biggest stars, attracted an audience of 20,000, highlighting the cultural significance of the venue and its role in the community.

Project Roles
Art Director, Creative Director
Skills
Celebrity, Experiential, Creative Direction, Wrangling - Creatives, Creative Strategy, Creative Research, Event Management
Media
Art, Events
Michigan Central OPEN
Support