50 years is quite the milestone, huh?
Even though Starbucks is a brand that exists just about everywhere every day since 1971, they haven’t done a whole lot of brand work. People know Starbucks is synonymous with coffee but most also understand it’s so much more than that.
In this film (brought to life by the incredible Arturo Perez Jr) we show that asking “what’s possible?” is only the first part of the journey.
The other part? Answering it.