Veragua Coffee

Veragua Coffee is an Organic Coffee Farm located in a lush mountain range in the Central Valley of Costa Rica.

Provides high quality products such as coffee, bananas, red mombin and citrus fruits.

I launched the brand in 2023 and successfully sold out the 2022-2023 harvest, consisting in coffee sold grounded and whole bean. This allowed the development of the graphic identity and social presence, which I directed and brought to life.

The brand's direction is lively and vibrant, centered around leisure and energy. Moving away from the conventional and overly saturated market of brown-gold-craft packaging, introducing blue as the primary color. This choice aims to emphasize the brand name, "ver-agua" (meaning "see-water"), and highlight the unique farm feature of processing coffee with its own crystalline spring water.