Digital Disruptor

CLIENT
The Real Cost (FDA)

CHALLENGE
Increase awareness about the addiction risks of vaping among teens through an influencer-led campaign.

IDEA
We’ll launch an influencer-led campaign that grabs the attention of teen gamers and their love of retro-tech to teach them about the effects of nicotine addiction.

ART DIRECTION
Elyza Nachimson

Project Roles
Copywriter, Creative Director
Skills
Conceptual, Creative Direction, Copywriting, Social Media Strategy
Media
Advertising, Pitch Decks, Presentations, Product Designs, Roadmaps, Social Media Content, Social Media Copy
Digital Disruptor
Support