To the planet, +2º warmer is a cooler beer.
The good times we enjoy today threaten the good times we want to enjoy tomorrow without us realizing it.
As one of the biggest beer brands in the world, Heineken can make a little change to make a big difference. Changing the temperature of your refrigerator by +2ºC keeps beers cold and saves up to 15% energy, making this initiative good for businesses and the planet.
Recognitions:
Clio Awards: Honorable mention
Categories: Partnerships and collaborations. Integrated campaign.
Miami Ad School Ideathon Finalist